If you’re in network marketing you need a blog. It’s a great way to bring in free traffic for your business.
But you want to make sure you stay focused on the purpose of your blog. The greatest mistake network marketers make is thinking their blog is all about their product.
Don’t get caught up in this myth.
Myth: Your blog should sell your products.
The purpose of blogging is to brand yourself. Regardless of which company you work with, what products you’re selling, or what services you’re offering the main objective of a blog is to establish yourself as an expert in your industry.
By building your blog you are tapping into the secret ingredients to attraction marketing. Building a blog is absolutely necessary for your key to success in network marketing.
It helps build trust and ultimately, build your team.
Building your online real estate allows you to communicate what you know and build relationships with your readers before they even know they want what you’re offering.
What is branding?
If you’re in network marketing or internet marketing, you’ve got to make yourself stand apart from the crowd. Whether you’re selling products or building your team, you need to remember it’s not about the company and it’s not about the money.
Your provided company website is a tool. Not your key to success.
Your company website shares products and opportunities. The problem is, people don’t join opportunities, they join people. You’re unique insight and perspectives are valuable to the public.
Always remember this…
Branding yourself with a blog means…
- you’re creating a consistent presentation of who you are and what you can offer to people on a daily, weekly, or monthly basis.
- readers get to know your face, your voice, and your passions. This develops relationships.
- focusing on the deeper meaning of your business mission.
- giving people more than what they want.
- helping people by sharing your insights and knowledge with the world.
- dedication to providing value to all of your readers even if they never become a client.
Many people in network marketing brand themselves before they brand their niche. For instance, they develop a website and maintain a blog that is www.yourname.com and everything on the site provides value and support for people who might be interested in your expertise.
By building your blog you become the CEO of YOU. Don’t take yourself too seriously and have fun with it. Remember your focus should be on creating a tribe of followers not for the sake of sales or recruiting, but because you truly have a desire to help others.
How to build your blog quickly
Most digital marketers and network marketers use the popular platform WordPress. This content management system is easy to set up.
You could set up a free blog for instance on WordPress.com on Blogger. I don’t suggest this even though it’s tempting because it’s free.
The major issue is that you won’t on your blog and the domain isn’t even branded to you. This leaves you with less control because you are merely building your enterprise on somebody else’s URL. It may impact your SEO, too.
It also looks like you’re an amateur.
My suggestion is to go to the self-hosted route which will cost you a couple of bucks but totally worth it. I know the challenges all too well of working on free content management systems. I can tell you nightmares. But that’s for another post.
So when you set up your blog, you’re going to need a host. I personally like Bluehost. By using Bluehost you can set up a blog in the next 6 minutes and become a blogger today. When you sign up today you’ll also get a free domain name with your purchase of hosting.
Some people think it’s intimidating to settle a blog but really it’s very simple. You can do it in six minutes.
Check out the video below and see how easy it is.
What your site looks like
You need to decide how you want your site to look. There are lots of options with themes and widgets. If this is foreign to you don’t worry we’ll get into this in the Free Blogging Bootcamp.
Be comfortable and confident with the decisions you make and know that nothing is permanent. If you don’t like the way your site looks you can always change it. And it doesn’t need to be the Super professional looking site. In fact, some of the goofiest looking websites get an incredible amount of traffic.
Maybe this is because goofiness causes you to stand outside the typical expectation of neat and clean.
Ultimately it’s great contents that really matters.
All you have to do is choose a theme that fits your personality and your business. You don’t need a logo or caricature to make you stand out in the very beginning those are detailed you can worry about later.
Important to branding yourself as a network marketer is having a picture of you on your site. In fact, your face should be on each and every page. If you want to get a logo created or have a caricature created you can do that at fiverr.com for about $5.
Fiverr.com is a useful resource for new and veteran bloggers alike.
Stay away from creating your online home as a super professional website. Unless you’re branding a law office this is a necessary. People want to know you’re a real person!
Selecting a theme that impresses
Once you set up hosting with Bluehost you have the opportunity to select a theme. A theme is a design template for your blog. Think of it like decorating a room in your home. It determines layout and navigation. If you want to change the theme of your blog in the future, you can.
Take a look at the video below and see how easy it is to change the look of your site.
There are plenty of free themes available but there are also premium themes with extra features. I need to tell you to keep it simple in the beginning. My advice is to stick with the free themes until you get comfortable navigating WordPress.
Once you get comfortable with your online home, you might want to geek out and look for some premium themes on the Thrive website.
Creating your homepage
It’s common to have the homepage be the latest post. This is probably because each theme is defaulted to have the homepage be your latest post.
If you want to let people know what it is you’re offering them this could be a big mistake.
Your homepage is meant to tell readers what you can do for them. Your homepage then connects to the posts that you’ve created.
In fact, your static homepage is a place where you can start developing relationships with your readers by providing useful information, videos, pictures, and even audio.
You can even offer visitors to your homepage an opportunity to sign up for your newsletter or your email list to get more helpful information. This is an advanced topic addressed in my FREE Blogging Bootcamp.
What to write about
The advice I was given when I first started blogging was to “write about anything”. This device is total BS. Your content has to be relevant to your audience, and it has to be actionable.
Stick to a topic of your niche for your industry. Share your passions and skills supportive of your products or services.
If you’re in the health and wellness industry and your network marketing company sells protein shakes you could create a blog about smoothies, healthy living, or other related topics.
Attract like-minded people who would benefit from your offerings. Lead with information and solutions, not your products/services.
What are keywords?
When you write articles focus on key terms, or what we call keywords that people would search for in Google. You can do this using keyword research tools. The Google keyword planner is a great place to start because it’s free.
Choosing your keywords can help you get ranked in Google with on page SEO. It would be worth your time investigating keywords while planning out your writing before you get started.
Once you get an audience, even a small audience, you can ask them what to write aboutListen to your readers, and give them what they want.
As you get more exposure and you become more established as an authority in your niche, your audience will begin reaching out to you for advice. Take this as inspiration to fuel your blog content.
If you want more information about how to search keywords, join my FREE Blogging Bootcamp.
How do you write a blog post?
Forget what you learn in high school English class. You are not writing a literary analysis or an argumentative essay. Sure, basic grammar is all the same, but content is delivered very differently online.
Readers don’t want to read a novel on your page. Our attention span has gotten shorter and you have to give people information in a condensed fashion.
Write short sentences. Write short paragraphs. Used bullets and lists to convey your messages.
Write in a conversational tone so readers hear your voice and get to know you through your writing.
Don’t forget to use headings and subheadings to keep your readers moving down the page.
The purpose of your posts is to present a very specific problem followed by a solution.
REMEMBER: If you want to create an online tribe, your blog has to be more than a place for therapeutic rants about life. Problem-Solution – this is the purpose.
Time for action
If you’re considering building your blog today, take a moment to think about who your perfect reader or customer would be. Think about all their demographics.
How old are they?
- Are they male or female?
- Are they overweight?
- Are they looking to make money?
- What are their biggest questions in life?
- Where do they hang out?
This is what we call creating an avatar.
Give them a name. Conjure up a picture of what they look like physically. Then imagine that you’re sitting down having a cup of coffee with them. Get comfortable with who they are and how you’re going to help them.
“Speak” to your reader as this person. Write using a tone that is casual yet informed. And, always, always remember that your ultimate goal is to provide value! Ask yourself this one question:
How my going to make the life of my reader better today than it was yesterday?
Starting a blog isn’t a mystery. Anyone can build a blog today, even you! Build your blog today and start increasing your authority and influence in your niche and you too can be a master in network marketing.