Everything You’ll Need To Start Blogging Professionally
If you’ve ever wanted to try your hand at blogging, there’s no better time to start. The landscape of bloggers vying for the attention of the many millions of internet users is only going to broaden with time, so you may as well get yourself through the door now. In order to help get you on the right track, here’s a useful list of essentials that you’ll need to have at your disposal if you want to start blogging professionally.
The following blogging tool are foundational to a great start. Whether your sights are set on hobby blogging or blogging professionally, all you need is some vision, a little time, and a minimal investment to build your blog today.
Blogging Tool #1 | A Content Management System
All bloggers need a content management system (CMS). Your CMS is the heart of your blog. There is only one that I recommend, WordPress. WordPress is the leading platform for bloggers. Millions of bloggers use WordPress to publish their content and so do big businesses.
It’s so easy to generate and edit posts, and WordPress allows you to design a blog that fits your needs. It’s flexible and easy to use. You have the option of having WordPress host you website for you or you can use WordPress as a self-hosted site. Many successful, professional bloggers swear by this platform. Above all others, it will serve you well.
Blogging Tool #2 | A Custom Domain Name
Selecting a domain name can be a brain bend! Especially if you want to have the just the right name to support your brand. Here are a couple of things to think about when selecting your custom domain for your blog. If you really want to seem like an authority on your subject matter, you’ll need a domain reflective of your product, service, or brand. Your domain should a URL that look the: www.YourAwesomeBlog.com.
Avoid something like this: www.YourAwesomeBlog.WordPress.com or www.YourAwesomeBlog.Blogspot.com.These types of names immediately set you up as an amateur which could stifle much needed traffic. If you want to make it to the big leagues, you need congruency across your site. A unique, relevant domain name can help you do just that.
Blogging Tool #3 | Your Own Web Hosting
Without hosting you don’t have a site. Hosting is where you blog lives. There are many options. When deciding between free and paid options, you have to think of your end game. (I don’t recommend free options.) You can read more about hosting your blog here. You go the free route and have Blogger or Weebly to host your blog, but that means you don’t really own your website. It means you are merely a tenant and they are the landlord.
You give up ultimate control of your site if you go the free route. Free hosting requires your compliance to their rules. In fact, they even have the power to shut down your site. I know because it happened to me. Paid hosting allows you freedom and flexibility to do whatever you want on your site.
And, It’s also better for search engine optimization (SEO), which helps you show up closer to the top of Google or Bing search pages for better exposure. The minimal investment of paid hosting is best regardless of why you chose to start your own blog.
Blogging Tool #4 | Image Editing Software
Great photos and graphics have the power to bring traffic, lots of traffic, to your blog. There are free tools and resources available to help you create professional looking graphics for your blog. Of course, you’re going to need image editing software in order to attract more readers.
It’s simple enough to start blogging through text posts alone, but graphics like featured images and infographics within your content increases readers’ interest to keep them on the page and clicking through to your other links.
If you rely on blocks of text alone, your site will immediately appear boring. No one wants to read a novel when they visit a blog. While industry standards such as Adobe Photoshop require money to purchase, you can easily get away with using GIMP until your budget improves.
2 Free Graphic Resources Every Blogger Needs
Blogging Tool #5 | Social Media Profiles
Social media is another powerful traffic producing tool. When you begin, consider establishing a consistent posting schedule in on 2-3 social media profiles. This way you won’t get too overwhelmed. Facebook, Pinterest, Tumblr, Twitter, Google+, LinkedIn, and Instagram are just a some of the choices you have to connect with and build your tribe.
Be selective. Use what you already know. If you try to be everywhere, you’ll be no where. Use hashtags congruent to your brand, product or service. Share often and repost your most popular posts to get the most out of them. Regardless of which social media platform you choose, be sure to provide a link back to your blog on each post.
This way, you’ll make the most out of your potential audience and get your information to people who are interested in new content you post.
Start Blogging Today
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